
The driver market is changing and so must recruiting tactics. Today’s recruiters need to be one part HR professional and one part sales expert.
Knowing exactly how and when to communicate with drivers will allow carriers to not only create a high-performing communication strategy but manage it to its fullest potential as well.
Get a leg up on your competition and learn how to recruit in the digital world.
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Increase application and hire rates with winning phone conversations
Quickly establish a personal connection with potential drivers
Craft the recruiting message to that driver’s specific needs
Create driver personas that can be leveraged and replicated into effective recruiting strategies
How and when to use digital communication channels to increase driver contact rates
Constructing long-term nurturing campaigns to stay top-of-mind with drivers who aren’t ready to pull the trigger

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